Self-knowledge is the Ultimate competitive advantage.
In massive bestseller "Good to Great," Stanford Business School professor Jim Collins makes the case that in order to be truly excellent, we must do work about which we are intrinsically passionate. Moreover, we "can't manufacture passion... you can only discover what ignites your passion." In other words, passion is not aspirational. It is comprised of the things we care about inherently — indeed that we have no choice but to care about. In fact, in order to find fulfillment professionally, we must be doing work that matters to us. Interestingly, little of our traditional career planning (which is more skills-based) asks this question or engages us in the process of discovering where we personally find meaning.
Passion is but one plank in the self-awareness portfolio. An equally vital portion is comprised of the beliefs we have about ourselves and the world. Nothing more powerfully shapes our experience than what we believe. "Whether you think you can, or you think you can't — you're right." —Henry Ford
A similarly important tool is intuition — a deeper sense of knowing and a more reliable guide than exclusive dependence on the thinking mind which, as has been oft noted, makes a better slave than master. Intuition is the wellspring of creativity and genius and is a tool available to all.
- Are you feeling stuck or humdrum in your current job but exhausted by the prospect of looking for another one?
- Have you achieved some success and feel you CAN do whatever you want but just aren't sure what that is?
- Are you thinking about quitting your job? Taking some job? Looking for another job? Considering other careers??
- Do you want to care more about your work?
- Do you daydream of taking a professional leap but find yourself, year after year, not getting any closer to it?
- Could you use some help coming up with a vision (or plan) for your work and career?
- Do you long to use your gifts to their greatest possible effect?